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New success story: animation studio headed to Asia via Malaysia

The animation studio Anima Vitae entered into a joint venture in Malaysia which is a good entry point into the growing Asian market.

The Finnish animation studio Anima Vitae is best known for the film Niko and The Way to the Stars, released in 2008. The animation was a big success and was sold to 118 countries. The sequel Niko 2 – Little Brother, Big Trouble is on a world tour at the moment. Europe and North America have traditionally been the key market areas for the company, which was founded in 2000. Now it is trying to gain a foothold in the growing Asian market.

In 2012, Finnpartnership granted support for Anima Vitae to carry out the pre-feasibility study in order to enter into the joint venture. A memorandum of understanding concerning the joint venture Anima Point was signed in November 2012 and the first production at the studio started in the summer of 2013. "The joint venture gave us the opportunity to set up our own studio with local professionals and to develop the company’s operational culture."

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Published 10.01.2014